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Market Statistics
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DMA Rank: 25
Total Households: 1,086,200
Cable Households: 596,830
Interconnect Households: 562,210
Interconnect Penetration of Cable Households: 52%
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Source: Nielsen Media Research, May 2008 Universe
Estimates.
DISCLAIMER: The number of cable homes receiving advertisements on any network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of cable homes receiving an advertisement and (2) cable audience estimates are based on NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated based upon Nielsen Interconnect Universe Estimates and are adjusted on a pro rata basis by internal subscriber counts by zone. [See also Nielsen VIP Report]. Estimates may contain impressions outside home DMA. Company may not have the capability to insert on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The number of subscribers capable of accessing the VOD advertising content is an estimate and may vary by the number of subscriber digital homes actually subscribing to digital cable and other factors. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.
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Indianapolis
Interconnect Demographic
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Basic Variables 2007
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% Female Population
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50.80%
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% Male Population
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49.20%
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Basic Variables 2007 Age:Total (Pop)
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Total Population Median Age
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36
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Basic Variables 2007 Age:Total (Pop):By Percent
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% Age 15 to 19
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7.00%
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% Age 20 to 24
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6.90%
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% Age 25 to 34
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13.70%
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% Age 35 to 44
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14.20%
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% Age 45 to 54
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14.30%
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% Age 55 to 64
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10.60%
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% Age 65 Plus
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12.30%
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Basic Variables 2007 Educational Attainment (Pop 25
Plus):By Percent
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% 9th to 12th Grade No Diploma
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9.00%
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% Associate degree
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7.10%
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% Bachelor's degree
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16.50%
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% College, No Diploma
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20.00%
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% Graduate or Professional
School Degree
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9.10%
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% High school graduate
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34.90%
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% Less than 9th grade
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3.50%
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Basic Variables 2007 Income:Household Income
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Median Household Income
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$53,118
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Basic Variables 2007 Income:Household Income:Large
Ranges:By Percent
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% Income $ 15,000 to $24,999
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10.50%
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% Income $ 25,000 to $34,999
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10.90%
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% Income $ 35,000 to $49,999
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15.00%
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% Income $ 50,000 to $74,999
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20.80%
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% Income $ 75,000 to $99,999
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13.70%
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% Income $100,000 to $149,999
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11.90%
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% Income $150,000 Plus
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6.80%
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Basic Variables 2007 Race and
Ethnicity:Population:By Percent
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% Asian Population
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1.60%
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% Black Population
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10.10%
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% Hispanic Population
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3.90%
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% Other Race Population
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1.80%
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% White Population
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84.40%
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Housing units 2007
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% Owner Occupied Units
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61.62%
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% Renter Occupied Units
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27.01%
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% Vacant Housing Units
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11.36%
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Occupation and Employment 2007
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% Civilian Employed
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94.69%
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% Civilian Unemployed
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5.19%
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% Not in labor force
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32.40%
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% in Labor Force
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67.51%
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Source: 2000 US Census
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